• Introduction
  • What is an LMS and how is it used?
  • Who is it made for?
  • The most important LMS features
  • What are the benefits of using an LMS?
  • Conclusion

The purpose of an LMS and its benefits


Entrepreneurs that want to create online courses need the right tools to build and deliver content to their audience. A learning management system is a great tool for that, but choosing one can be intimidating when you don't know much about e-learning. This guide was created to explain what is an LMS, how it can be used by entrepreneurs and what are its most important benefits.

What is an LMS and how is it used?

A learning management system (LMS) is an “online learning hub” that provides an indispensable set of features to support efficient teaching and learning.

An LMS is used for managing e-learning activities such as:

  • Creating and delivering content
  • Promoting and selling online courses
  • Tracking learner achievement
  • Collaborating
quoteThe global LMS market is expected to expand from $5.22 billion to $17 billion by 2022.quote

Who is it made for?

An LMS is the perfect solution for entrepreneurs that are looking for an easy way to market their knowledge. Typical users are instructors, learners and administrators.

quote60 million adults are engaged in webinars, webcasts, in-house training, continuing education classes, and more.quote

What are the most important LMS features?

  • Creating content
  • E-commerce
  • Branding
  • Analytics and reporting
  • Communication tools
  • Collaboration tools
  • Gamification
  • Mobile design

What are the benefits of using an LMS?

An easy way to grow your business

An LMS provides all the tools you need to build a successful e-learning business without the hard work. You can easily build your site, create engaging courses and sell them, without any technical knowledge.

Saves time on creating content

An LMS provides automation that replaces rigorous and expensive manual work and helps instructors save time on their daily tasks. Materials can be easily stored in a centralized location and instructors can better organize their content, data, and learner audiences.

quote96% of users say that their LMS positively affects training content organization and their ability to track learner progress.quote

Reduced costs

E-learning provides entrepreneurs with an opportunity to share their content with a large audience at a very low cost. The cost for developing and delivering a course is significantly reduced and there is no need for traveling, booking venues, staff costs, hardware and software licenses, etc.

quoteE-learning courses consume roughly 90% less energy than traditional learning.quote

Increased revenue by selling online courses

Traditional tactics are out! Entrepreneurs can grow their business faster by marketing their online courses through e-commerce. The online market is bigger and a modern LMS has the features for creating nicely packaged content, plus the tools to advertise and sell them.

quoteThe online education industry is expected to grow past $241 billion by 2022.quote

Accessibility and flexibility

An LMS enables learners to take a course at their own pace and provides flexibility in terms of when and where the learning happens. Learners can access course content and stay connected with instructors from any location through their mobile devices.

quoteAdult learners who use the internet through multiple devices are 21-37% more likely to use it for personal learning than learners with one device or no access.quote


If you’re looking for a new LMS, check out INDIE, a learning platform for managing all e-learning activities, such as creating, delivering, and selling online courses.