The Anatomy of a Great Landing Page for your Online Course
A landing page is essential if you want to drive traffic to your online course and eventually lead visitors to the checkout page. With a great landing page you can increase the number of your subscribers, generate targeted leads and even increase the sale of your awesome online course. Next time you create one, make sure to include the following:
The headline is the first element on the page that a user sees. It must be eye-catchy and straightforward. It has to make it clear for any visitor that they’re in the right place and make them want to find more information.
You have seconds to capture the attention of an online user. If they don’t get an answer to the “What’s in It For Me” question fast, they’ll move on. Create copy that succinctly captures the main benefits for the user if they take action.
Call to Action
This is probably the main element of the landing page. It usually comes in the form of a button. Make it bigger, make it bolder. Besides the awesome headline, the CTA must really stand out on the page. Use color, fonts, copy and layout to your advantage.
Carefully selected imagery
A nice graphic can express a user’s pain point and show how your online course can solve it. If you opt for pictures with people, make sure your target audience will identify with them. A video is also a good idea, especially when combined with social proof.
Social proof example(s)
Including testimonials, expert reviews and other forms of social proof on your landing page will increase your chances of converting. When people know others have already tried your solution and are happy about it, they’ll be more likely to follow your CTA.
Well designed form
A form is a great way to capture contact information. A name and email address can be enough. Even if the user doesn’t buy your online course immediately, you can always nurture that relationship and convert them later.
A landing page has one objective: to convert. To maximize the chances of conversion you have to minimize distraction. Use only the elements you absolutely need there. No header, no navigation bar. Also, the fewer the links, the better.