10 Easy Ways to Start Marketing Your Online Courses
There are many people who generate pretty nice figures each month by selling online courses. No matter what the course is about, the success of these people is based on two things: they create valuable content and they market it continuously. Here are 10 easy ways to market online courses:
Update your social media profiles
Add the link to the web page of your course and write some posts about it. Make sure the pictures or any other visual content that you use with the post meet the size requirements for each social media platform.
Update your email signature
Add the link to the landing page of the finished course in your email signature as well. You do send emails probably every day and even if they’re on different subjects, people will still notice your course.
Announce your course to your audience
Send an email to your current list of subscribers to inform them that your new online course is now available. Some won’t waste too much time before they’ll show interest, especially if there’s a chance they’ll get a discount.
Promote the course on your blog
Write more posts on various ideas and concepts that are discussed in the course, but on a more surface level. Invite the audience to buy your course if they want to dive deeper in that subject, at the end of each post.
Create lead magnets
Create new forms of content related to your online course to attract more subscribers. The lead magnets, as they are called, can be free ebooks, white papers, case studies, checklists, more free videos, infographics, and so on.
Make a video about your online course
There are plenty of free tools online that allow you to create nice short videos without having too many technical skills. Upload the promotional video on YouTube, Vimeo and other video sharing platforms.
Write guest posts
Reach out to bloggers and content creators in your niche and offer them guest posts for free. Make sure your author bio includes the link at least to your website if not to the course landing page. Share this new content on your social media accounts.
Participate in podcasts and webinars
Contact more people that create content related to the main topic of your course. Mention your course at the end of the event and invite people to check out your website. Amplify this content by sharing it on social media as well.
Leverage online communities
Go on relevant Facebook groups, LinkedIn Pulse, Quora, Reddit and other forums. Make thoughtful, considerate and helpful contributions to each of these communities, to establish you name as an expert in the field.
Add learner testimonials to the course landing page
This helps a lot in building social proof, especially if you sell your first course. People will buy more easily if they find validation the your course is worthwhile.